Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits....
Hardcover: 280 pages
Publisher: Wiley; 1 edition (October 30, 2006)
Product Dimensions: 6.4 x 1 x 9.1 inches
Amazon Rank: 168945
Format: PDF ePub TXT book
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Great book! learned so much from it! A must read for anyone interested in business consulting or business in general....
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Makdisi at his best. For those who are interested in Orientalism, Occidentalism, and representations...